9 Types of Social Media and How Each Can Benefit Your Business


In addition, data that reveals users’ habits over time can be integrated into a long-term https://www.linkedin.com/posts/inna-chumachenko_socialmedia-hubspot-marketing-activity-7067830523108163584-bFUi?utm_source=share&utm_medium=member_desktop strategy. For example, Facebook Insights shows when users are most active on the platform. This information can be used to determine when is the best time to post new content, giving it a better chance to be seen. Social media engagement consists of the various ways users respond to a post. This can include comments, follows, shares (retweets on Twitter), and clicks on a shared link.

Fully 81% of Americans say they ever use the video-sharing site, up from 73% in 2019. Reddit was the only other platform polled about that experienced statistically significant growth during this time period – increasing from 11% in 2019 to 18% today. The pressure of garnering tons of likes and comments on regular social media posts also plays a huge factor, suggesting that more casual forms of social sharing, such as through stories, could be the social media way of the future.

Try to make it a regular get-together where you always keep your phones off. Next time you go to access social media, pause for a moment and clarify your motivation for doing so. Many of us access social media purely out of habit or to mindlessly kill moments of downtime. But by focusing on your motivation for logging on, you can not only reduce the time you spend on social media, you can also improve your experience and avoid many of the negative aspects.

  • Whether you’re building a community or evaluating new platforms for your business to join, there are many types of social media you can use.
  • Before we dig deeper into social media marketing, let’s segment the strategy by platform.
  • Ultimately, social media users should make decisions about what happens to their social media accounts before they pass, and make sure their instructions are passed on to their next-of-kin.
  • By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media.

Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors, and even complete strangers. Social media are web-based communication tools that enable people to interact with each other by sharing and consuming information. Social media marketing has opened up opportunities for local businesses to reach out to their customers without spending a fortune on ad placement. Interestingly, two sites that are especially well-known in the U.S., X platform and Pinterest, don’t make the top 10 list globally.

Meetup is a ugc site that does exactly what its name says – it helps connect users with local groups to meet up with new people. Groups can organise events for like-minded people to get together. MeWe is an alt-tech social media network that seeks to be an alternative to Facebook. This has made the site popular with anti-vaxxers, US conservatives, and conspiracy theorists. Academia is a platform for academics and researchers to share academic research. Users have uploaded more than 40 million papers and the platform has 204 million active users every month.

These factors have caused social networks to evolve from being a handy means for keeping in touch with friends and family to being used in ways that have a real impact on society. All social media platforms, from Instagram to TikTok and Snapchat, will wrestle with this in 2022. Kids and teens are a critical demographic, one that is essential to the companies’ growth. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms. Keep track of all the great memories and positives in your life—as well as those things and people you’d miss if they were suddenly absent from your life.

social media

Search engine sites were next, with 81.8% of users accessing them. https://www.linkedin.com/posts/merakii-creations_merakiicreations-merakii-socialmedia-activity-7090866022194294784-8dzh?utm_source=share&utm_medium=member_desktop sites are powerful tools for sharing content across networks. Certain content has the potential to spread virally, an analogy for the way viral infections spread from individual to individual.

Brand awareness is fundamental to help you earn prospects for your business. When people connect with you on social media, they learn who you are and what you offer. Potential customers are already looking for businesses like yours on Facebook.

https://www.linkedin.com/posts/web-digital-marketing-expert-amit-maheshwari_5-social-media-marketing-trends-activity-7081974241281126401-06Rr?utm_source=share&utm_medium=member_desktop trends are always coming up, especially on short-form video platforms like TikTok. Don’t be afraid to join in but you still have to be intentional about how you do it. Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into Twitter or Instagram.

You can use it to make free voice or video calls and send messages. It had over 1.1 billion registered users in 2020, however, not all of these are active users. Users can create family trees, upload and view family photos, and update their family histories.

Gaia Online is an anime-themed https://www.linkedin.com/posts/ninjapromo_ninjapromo-content-digitalmarketing-activity-7060255787582902273-CIJN?utm_source=share&utm_medium=member_desktop site where users can participate in trending conversations through forums. They can also explore the platform to meet new people with shared interests and play browser-based games. With Skyrock, you get free, personal web space to create and share blog posts and talk to others. You can also search for profiles of other users by using their search filters like location, gender, age, etc. You can also post images, like on Instagram, and others can like and comment on them. Crunchyroll is the go-to platform for anime enthusiasts to stream the latest anime shows and read popular mangas.